Today, everyone has an opinion
Many websites invite you to leave a comment and millions of visitors consult these opinions every day.
They can have a huge impact on the act of buying
Did you know that 93 % of people rely on them when making their decision?
And that a negative review has an impact that is 10 times greater than a positive review?
No one can afford to ignore criticism
But do you really have the time and means available to check and analyse all the new opinions expressed online every day?
It is an extremely time-consuming task and all businesses, from multi-nationals to small retailers, would struggle to find the necessary resources.